The Herd - Powered by Hoka X Emissary - Miami

Overview

I collaborated with a Miami-based run community to create the visual design for a community event hosted at Emissary in Coconut Grove. The event brought together runners for morning miles, HOKA shoe trials, and a relaxed evening happy hour focused on connection and community.

My role focused on developing the event’s visual identity through a graphic flyer that captured the energy of the run culture while reflecting the laid-back atmosphere of Emissary’s space. The design was created to work both digitally and physically, and was later adapted into a custom tote bag distributed during the event.

The project explored how event graphics can extend beyond promotion and become part of the experience itself—turning a simple flyer into a functional piece of merchandise that participants could take with them after the run.

Role: Graphic Design
Deliverables: Event Flyer, Tote Bag Graphic
Collaboration: Run Herd x Emissary Miami